In our blog we write about creation imposition, design and the interesting statistical facts much. Unfortunately, still many net surfers consider mailings as something bad — the tool which marketing specialists use "to push" to people what they did not ask and that in general is not necessary for them. Actually email-mailings is a powerful information channel which can be exclusively useful and from the professional point of view. As proof of this fact today we present to yours a selection from 115 useful mailing groups about the most different technologies.
1 year, 1 month ago
In our blog we write about creation imposition, design and the interesting statistical facts much. However mailings — not the only communication tool when which using there are different problems. At all prevalence of social networks not everyone knows how it is correct to select the size of the images published there. We present to yours adapted translation of the manual from the expert of the Buffer service Kevan Li in whom it describes the fitting algorithm of the sizes of images for popular social services.
What there are only no tools by means of which it is possible to generate the memorable images for social networks. It is known, than it is possible to draw attention of people and how to create something memorable.
There was only one: to learn what size there has to be your image that it was suitable for different news lines? During creation of images for social networks it is necessary to consider many nuances. Almost on the automatic machine we select a form and image size, however height, width and orientation is what the type of the image in news lines of social networks most of all depends on.
В последние пару лет в сети все чаще можно слышать дискуссии о том, что электронная почта, как инструмент коммуникации — пользователей между собой, и клиентов с компаниями — устарела и имеет целый ряд минусов. Такие материалы были, в том числе и на Хабре. В блоге Печкина мы много пишем об интересных техниках работы с email-рассылками, а сегодня представляем вашему вниманию адаптированный перевод материала из журнала The Atlantic, который призван объяснить, почему email — это лучшее, что до сих пор есть в интернете, и он не умрет никогда.
In Pechkin's blog on Habré we write about interesting technicians of work with creation of forms in mail letters much, and today we present to yours adapted translation here.
Having sent welcome letters, you secured with trust of your new users. They are acquainted with your product and show to it active interest. Now you have to be convinced that clients use your subscription. And with it you will be helped by letters of activation and an onbording.
What is activation?
Activation happens when users fully understand the value of your product. Just as the attraction stage, a stage activation does not occur instantly. Only one fact that you received someone's e-mail address, does not mean that this user "is activated". Even if the user at once begins to use your product and to benefit for himself, support can be still necessary for it for commission of the following step.
1 year, 2 months ago
In Pechkin's blog on Habré we write about interesting technicians of work with creation of forms in mail letters much, and today we present to yours adapted translation of a note of command of the Sendwithus service about what development approaches of letters help to increase their conversion.
In this article it is told about development of trigger letters which will help your clients to pass through a funnel of sales and to become the happy, interested and paying buyers.
Most likely, letters which you send now do not influence conversion. Our article will help you to correct it. Making this plan, we used Dave Makklyur's (Dave McClure) model "AARRR: Metrics for pirates" because it is the excellent conceptual scheme which is easy for applying in work. At each stage of this model we will give clear and feasible examples which you can use to create own series of the transactional letters aimed at conversion commission.
In Pechkin's blog on Habré we write about interesting technicians of work with creation of forms in mail letters much, and today we represent yours attention adapted translation of note of the Italian designer Massimo Cassandro who has decided to find out, whether it is worth using in general this tool in imposition of email-coobshcheniye.
In our blog we repeatedly touched upon subject of creation of adaptive mailing groups. Today nearly a half of all letters is viewed from smartphones and tablets, so, it is necessary to take care of that the letter looked good on devices with different form factor. Exactly for this purpose in imposition also have started using media requests (media queries). However there is a number of obstacles for broad application of technology. Today we will in more detail look at problems when using media queries and their possible solutions.
1 year, 3 months ago
In our blog we already repeatedly told about creation of email-mailings by means of CSS and HTML. Today it will be a question of the approach to imposition creation. The Italian designer Massimo Cassandro on the site SitePoint has described the development process of html-letters. In it there are some interesting moments so we have decided to make adapted translation of this note.
Each specialist has the approach to web development: favourite editor, certain auxiliary tools, specific course of the project, etc. During the work with big and complex challenges it is very important to have clear vision of way from beginning to end, it allows to minimize errors and saves time.
By my experience, it is especially important at creation of HTML of mail letters. Email demands execution of large number repeating task which in itself are not so difficult, but mention huge number of different elements that can lead to errors. Here, as I try to avoid it.