How "to animate" a product? Lettering1 year, 10 months ago
Watching movies about the future we very often see such picture: identical, as if cloned, people in identical clothes. They are surrounded by identical cars and houses on identical streets. People work for the benefit of huge corporations, performing monotonous gestures in front of computers or shifting pieces of paper from place to place. All around heartless and sad, prevail blue, gray and white shades with small inserts of bright colors for key heroes of the movie. For certain it is made for giving of bigger irony to a plot of the movie. And, of course, I realize that it is a utopia and in the near future it does not happen. But I know one precisely. I and the vast majority of people would never want to live in such world.
But some echoes of such picture can be observed and today. At a solution of many tasks we use templates: frameworks, designers, sample websites, interfaces, logos, household items and other. Everything is directed to reduction in cost of production and fast entry into the market. Benefit from the economic point of view, of course, is obvious. But from the consumer it becomes boring and uniform.
There are many methods "animate" a product: to think up an animal character, to use images of people, photos, illustrations. I will tell you about a lettering. Carefully — there are a lot of pictures!