In our blog we write about creation imposition, design and the interesting statistical facts much. Unfortunately, still many net surfers consider mailings as something bad — the tool which marketing specialists use "to push" to people what they did not ask and that in general is not necessary for them. Actually email-mailings is a powerful information channel which can be exclusively useful and from the professional point of view. As proof of this fact today we present to yours a selection from 115 useful mailing groups about the most different technologies.
In Pechkin's blog on Habré we write about interesting technicians of work with creation of forms in mail letters much, and today we present to yours adapted translation here.
Having sent welcome letters, you secured with trust of your new users. They are acquainted with your product and show to it active interest. Now you have to be convinced that clients use your subscription. And with it you will be helped by letters of activation and an onbording.
What is activation?
Activation happens when users fully understand the value of your product. Just as the attraction stage, a stage activation does not occur instantly. Only one fact that you received someone's e-mail address, does not mean that this user "is activated". Even if the user at once begins to use your product and to benefit for himself, support can be still necessary for it for commission of the following step.
2 years, 7 months ago
In Pechkin's blog on Habré we write about interesting technicians of work with creation of forms in mail letters much, and today we present to yours adapted translation of a note of command of the Sendwithus service about what development approaches of letters help to increase their conversion.
In this article it is told about development of trigger letters which will help your clients to pass through a funnel of sales and to become the happy, interested and paying buyers.
Most likely, letters which you send now do not influence conversion. Our article will help you to correct it. Making this plan, we used Dave Makklyur's (Dave McClure) model "AARRR: Metrics for pirates" because it is the excellent conceptual scheme which is easy for applying in work. At each stage of this model we will give clear and feasible examples which you can use to create own series of the transactional letters aimed at conversion commission.
In the blog "Pechkina" we pay much attention to a subject of imposition of times, two, three). Often readers of our posts on Habré perceive mailing groups only by unwanted spam, that is messages which users receive, even without having subscribed for it.
Actually this email-mailing is always created for subscribers, that is people who obviously showed interest in certain content. And today we will talk about that, to properly create online forms by means of which people subscribe to newsletter, completely realizing that why they do it.
In our blog we already repeatedly told about creation of interactive email-mailings by means of CSS and HTML. Today we present to yours adapted translation of note of Justin Ku how to impose interactive tabs which will work in the mail programs iOS, Android and popular web applications.
2 years, 9 months ago
In our blog we already told how to implement pagination in the letter, however it is not the only option of interactivity of email-mailing. In certain cases attractive letters can be created by means of hover-effect when content changes at guidance of the cursor on it.
Today we present to yours pressing from articles of the blog FreshInbox how to create the interactive email-letter.
In our blog we quite often write about various experiments in the field of imposition of background HTML5 video in the letter or implementation to the message of a pagination. Today it will be a question of one more interesting mechanics — use in the letter of "Easter eggs" which increase an involvement of readers.
The scheme worked so — the user had to find a paskhalka, publish information on her with the corresponding hashtag in Twitter — and if it became the first, received the free ticket, and other users were accepted to search of the following surprise. So, five tickets for the conference devoted to questions of design of email-mailings allowed the Litmus company to sell out "paskhalok".
Important point: the letter was received by the people signed on the corresponding mailing and interested in similar content.
2 years, 9 months ago
In the blog FreshInbox the post about interesting experimental technology of implementation of pagination is published in letters of mobile mailing groups. Its use allows to create letters which receivers can move on content without the need for skrolling.
Development of adaptive design has made reading letters on mobile devices easier. On the other hand, ghost effect was that fact that for reading "massive" letters it is necessary to skrollit much now. As a result until the end of the message only the most firm readers reach. If to give to people the chance of fast navigation according to the letter, it considerably would improve situation.
The described equipment works only in the email application of Mail for iPhone (the version for Android in development).